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New York City based creative leader with an inclination for holistic design thinking, colorful solutions, and the Oxford comma.
Fall Field Day Event Branding
NYC Parks
NYC Parks' Fall Field Day made its debut at Highbridge Park on November 3, 2015 with a variety of classic, family-friendly field day activities including tug of war, relay races, giant parachute, bubble soccer, obstacle courses, and more.
The scope of work included developing all assets for branding this new event, and designing promotional materials, event signage and giveaways, and staff apparel. The look and feel draws inspiration from vintage collegiate sports paraphernalia to tie in with the nostalgic field day theme of the event.
Creative Director: V. Valdes
Senior Designer: H. Chong
Stage Banner and Team Photos: M. Pinckney © NYC Parks