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New York City based creative leader with an inclination for holistic design thinking, colorful solutions, and the Oxford comma.
Understanding GenAI Pilot Campaign
Goodwin
We ran a two month long pilot campaign promoting our generative AI thought leadership content to raise visibility and awareness of our legal expertise in this evolving field. Our key messaging for the campaign was that we can help answer some of the biggest questions around AI and the law, and work with our clients to leverage opportunities in this space while managing the associated risks.
The creative takes a light-hearted and approachable direction with bright, eye-catching color combinations and mimicking interactions users may have with a ChatGPT-esque interface. The asset copy was tailored to our target audience groups, which included in-house counsel, cybersecurity and privacy decision-makers, and startup founders.
The campaign resulted in a 70% increase in pageviews to our thought leadership hub — following the success of this pilot, a new campaign with a revamped hub, creative concept, and distribution strategy was launched six months later.
The creative takes a light-hearted and approachable direction with bright, eye-catching color combinations and mimicking interactions users may have with a ChatGPT-esque interface. The asset copy was tailored to our target audience groups, which included in-house counsel, cybersecurity and privacy decision-makers, and startup founders.
The campaign resulted in a 70% increase in pageviews to our thought leadership hub — following the success of this pilot, a new campaign with a revamped hub, creative concept, and distribution strategy was launched six months later.
Organic LinkedIn Posts
Paid LinkedIn Posts
External Email
Programmatic Google Display Ads
Animated Asset Used for Internal Communications
Creative Direction: H. Chong
Design: H. Chong, J. Deihl
Copy: A. Yam
Animation: RR Donnelley
Project Management: E. Dickman
Thought Leadership Development: R. Mertz
Distribution and Social Media Strategy: D. Agostini, M. Bain