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New York City based creative leader with an inclination for holistic design thinking, colorful solutions, and the Oxford comma.
Snax Brand and Website Refresh
Snax Magazine
Snax Magazine is a carefully curated print experience that promotes independent visual artists from all over the world. After a three year hiatus, the founder and I formed a new partnership and relaunched the Snax brand.
I updated the brand guidelines to include a new set of typefaces and several punchy accent colors. I expanded the use of the “Snax Dude” as a fun, secondary element that can also be animated (see video short below). I also revamped copy, particularly headlines and CTAs, to reinforce the playful and quirky nature of the Snax brand.
I created a new website, which acts as a digital companion to the print magazine, including information about current and past issues and artists, and an online shop.
The media kit below was used to pitch Snax to potential sponsors and partners. The design and copy are unapologetically bold, fun, and unique, reinforcing the overall Snax brand positioning.
Founder and Curator: A. Buttercup
Creative Direction, Design, and Copy: H. Chong