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New York City based creative leader with an inclination for holistic design thinking, colorful solutions, and the Oxford comma.
WildlifeNYC Campaign
NYC Parks
The WildlifeNYC campaign strives to promote awareness and educate New Yorkers about coexisting with urban wildlife. It launched in 2016 as a joint initiative across multiple city agencies. It is an ongoing campaign and focuses on different animals each year. Visit nyc.gov/wildlife for further information.
All concepts and assets for this campaign were developed by NYC Parks’ in-house design team including the logo, messaging, and general look and feel for all OOH advertising and marketing collateral in print and digital formats. The initial campaign focused on white-tailed deer and launched in Staten Island and the Bronx, which contain the largest populations of these animals.
Creative Director and Copywriter: V. Valdes
Senior Designer: H. Chong
Junior Designer: S. Venegas